Sounds good, but what's included?
A done-for-you coaching experience that helps you turn strangers into cash-ready buyers in just 10 weeks.
LauchEQ
Is LaunchEQ Right For You?
Girl, I Get It!
You’re doing everything you can to get your business back to where it once was.
You’re showing up online, posting, nurturing, emailing, and somehow the numbers still don’t reflect the effort you’re putting in
At this point, you don’t even know which part of your process is blocking your sales. Is it the offer? The pricing? The messaging? The branding?
What you do know is that it’s time to fix it.
Inside LaunchEQ, I take the mental load off your plate.
I pull everything out of your head and build the sales assets that actually drive results.
You’ll get a done-for-you, sales-focused marketing plan that helps you 3x your launch revenue by making it easier to talk about what you do, build trust faster, and sell through content that feels natural, strategic, and effective.
Attract qualified, cash-ready buyers
Using a psychology-driven lead generation and nurture system that builds trust long before launch week.
With messaging, content, and an evergreen sales system that feel natural, strategic, and effective—so selling becomes simple, not stressful.
3x your launch revenue
Refine your offer and pricing strategy
So you know exactly what you’re selling, how to price it, and how to position it through the lens of your buyer.
is a done-for-you coaching experience for coaches and service providers who are ready to:
LauchEQ
Meet Your Coach
I know what it feels like to think, “I can figure this out. I’ve done it before.” Because I’ve been that woman — staring at a strategy that used to work, wondering why it suddenly doesn’t hit the same.
Before building the SELFmade Success System®, I spent over three years as the Head Coach for Caitlin Bacher’s Scale with Success® program — where I helped hundreds of coaches and service providers grow into multi-six and seven-figure businesses using evergreen webinar funnels and sales systems. I’ve seen what actually works inside the back end of high-performing brands and what keeps them stuck in the cycle of launch, recover, repeat.
That’s why I created LaunchEQ.
Because the truth is, you don’t need to hustle harder, chase new trends, or start from scratch. You need a system that works even when you’re not in launch mode — one that positions your business as the go-to choice for your audience, builds trust faster, and turns casual followers into loyal, cash-ready buyers.
I’m not here to teach theory. I’m here to help you sell smarter, with proven strategies in the businesses of some of your favorite 7- and 8-figure coaches and tailored to fit you.
Hey, I’m
Kim McCarter.
But the market has changed.
Buyers take longer to decide. They want to trust you before they ever join your list. They need to see consistency, clarity, and leadership, not another sales sprint.
The problem isn’t your offer, it’s your timing.
When you wait until launch week to start selling, you’re trying to build trust and make sales at the exact same time. That’s why your conversions stall.
That’s why LaunchEQ™ focuses on what happens before your cart opens — because those weeks are where your momentum, and your money, are built.
What used to work doesn’t anymore. A few years ago, you could throw a few thousand dollars at ads, host a live webinar, and hit a five-figure launch in a week.
The biggest mistake coaches and service providers are making is waiting until they're in launch mode to gain visibility, build trust, and sell.
We do it through three core connection pillars that stack your results and position you to 3x your revenue.
Pre-Launch: Turn strangers into cash-ready buyers who are jumping into your DMs ready to work with you.
Evergreen Systems: Generate consistent leads and cash flow between launches.
Nurture Strategy: Build relationships that turn interest into investment.
Together, these three pillars shorten your sales cycle, build buyer readiness, and triple your launch revenue — without burning out your audience or yourself.
You must be enrolled at least 12 weeks before your scheduled launch.
This window gives us the space to plan, build, and optimize your nurture system for sustainable, measurable results.
To maximize your LaunchEQ™ results
who this is for
For coaches + service providers who are ready & committed to stop selling harder and start selling smarter.
What’s Included Inside LaunchEQ
When you step into LaunchEQ, I’m not giving you theories or templates — I’m building the sales assets and systems that drive real revenue.
Here’s what that looks like:
Offer and Pricing Refinement through the Buyer’s Lens
We’ll audit, repackage, and align your existing offers so your pricing, positioning, and messaging communicate clear value — and attract the right clients with confidence and consistency.
A Psychology-Driven, Done-for-You Pre-Launch Campaign
A fully mapped content and nurture plan that helps you attract qualified, cash-ready buyers who are primed and ready to invest. Every post, email, and message is built to create belief, trust, and demand before you ever announce your launch.
A Sales-Focused Lead Generation and Evergreen Nurture System
You’ll know exactly how to turn strangers into buyers through evergreen content, community touchpoints, and automated nurture flows that keep new leads and sales coming in between launches.
Bi-Weekly Strategy Sessions + Real-Time Support
Every two weeks, we’ll review what’s working, audit your data, and refine your message in real time. You’ll also have direct access for quick feedback and adjustments between calls, so you stay in momentum and clarity.
Your Master LaunchEQ™ Strategy File
A plug-and-play library that houses your mapped campaigns, content angles, nurture flows, and implementation plan — so your team can execute fast and you can focus on what brings in cash.
Choose Your LaunchEQ Pathway
Three ways to get the LaunchEQ system installed in your business — based on how much support you want, how fast you want to move, and how hands-on you want me.
The Custom LaunchEQ™ Toolkit
The Custom LaunchEQ™ System
The LaunchEQ™ Toolkit Bundle
The Custom LaunchEQ™ System
For coaches and service providers who want the entire system done-for-you, customized around their offers, buyer psychology, and launch goals.
Best for you if you want:
• A fully built, done-for-you evergreen sales engine
• A pre-launch and nurture system designed specifically to attract, nurture and overcome the resistance and objections of your target audience
• Messaging, campaigns, and lead magnets that 3x your launch results
• Me in your business as your strategic partner for three full months.
Investment: $6,000
The Custom LaunchEQ™ Toolkit
The Custom LaunchEQ™ System
The LaunchEQ™ Toolkit Bundle
The LaunchEQ™ Toolkit Bundle
For the coach who prefers to implement independently with a plug-and-play system and clear directions.
Best for you if you want:
• A step-by-step system you can install in your business
• Templates, scripts, and campaigns that move your buyers into readiness
• A proven method for generating leads and trust before launch week
Investment: $497
The Custom LaunchEQ™ Toolkit
The Custom LaunchEQ™ System
The LaunchEQ™ Toolkit Bundle
The Custom LaunchEQ™ Toolkit
For the coach who wants the LaunchEQ system mapped FOR them, then handed off to their team to install.
Best for you if you want:
• Your entire pre-launch and evergreen nurture map built for you
• A done-for-you messaging file your team can plug in immediately
• Your launch campaigns and content angles aligned by a sales expert
• Faster implementation without DFY pricing
Investment: $3,000
