One minute your launch feels aligned, clean, and profitable,
and the next you’re looking at your numbers thinking,
"WTF happened?"
launcheq toolkit bundle $497 - tap to see full offer details
Are you tired of pouring time, content, and energy into launches that look good on paper but aren’t converting the way they should?
Do you ever feel like you’re doing all the right things, but the numbers still aren’t matching the quality of the work you put in?
Has the market gotten louder and more competitive, and now your launch strategy feels like it hasn’t evolved fast enough to keep up?
Do you struggle to stay consistent between launches — or worse, have a hard time staying active once the launch actually starts?
Are you starting to feel like the revenue in your business depends more on luck, urgency, or hype than on a clear, repeatable sales process?
Do you ever see someone in your industry whose content isn’t better than yours, isn’t deeper than yours, isn’t more qualified than you… yet their audience responds to everything they post — and you’re sitting there like, “Okay, so what’s the secret?”
Are you craving a launch-and-sales plan that feels clear, sustainable, and rooted in a system you can finally stick to?
Let’s talk about what’s actually happening in the market right now.
I know you’ve heard it a dozen times this year alone and I’m going to say it again because it’s still being misunderstood.
The market has shifted.
Buyers have matured.
They’re paying closer attention.
And they need more intentional touch-points than they did two or three years ago.
And when you hear people say this, I know what you’re thinking:
“I am trying new things.
I am experimenting.
I am adjusting.”
But here’s the part no one is saying clearly:
Most of the strategies you’re testing
are still based on systems that were never designed
for the way conscious consumers buy today.
Today’s buyer wants compassion, clarity, and discernment.
They want intimacy built into your sales process.
They want exclusivity without the elitism.
They want to feel emotionally safe, not rushed.
They want evidence of alignment, not pressure.
They want YOU —
but they want you through a system that reflects the way they make decisions now and doesn't make them feel like an afterthought.
And that’s where the breakdown is happening.
It’s not that you’re not trying.
It’s that the strategies you’re trying are rooted in an old marketing era
that no longer reflects how buyers evaluate, trust, and choose entrepreneurs like you.
If your launches feel inconsistent,
if your engagement feels unpredictable,
if your revenue feels up one month and quiet the next,
it’s not because you’re doing anything “wrong.”
It’s because the buying environment changed,
and your launch infrastructure hasn’t caught up to it yet.
Which means one thing,
you cannot rely on vibes, effort, or sporadic strategy anymore.
What you need now is a sales and marketing system that gives you back your time without pulling you away from the people who actually want to work with you.
One that doesn’t fall apart every time your life gets full, your energy shifts, or the algorithm decides it’s not in the mood.
And here’s what that kind of system actually requires — the three pieces that create consistent revenue:
1. An offer that works more than one way
Not another new idea.
Not another shiny program.
You need one offer, built from what you already know, that can sell in multiple formats and multiple seasons of your business.
This is where your Premium Digital Product becomes the engine instead of the experiment.
2. A sales process that builds readiness before they ever see an invoice
If you’re only nurturing once they show interest or right before your upcoming launch, that’s the real bottleneck.
Modern buyers need time...weeks or months... to build belief, shift objections, and see exactly how your work fits their world.
That’s what an evergreen sales system does.
It warms the buyer long before the launch begins.
3. A content system that turns strangers into buyers
Not more posting.
Not more hacks, tips and tricks.
Not another 30-day content push.
You need a repeatable way of communicating your work that moves a stranger from
“I just found you,”
to
“I trust you,”
to
“I’m ready.”
A real content system builds demand before its time for them to enroll.
What's Included
PDP
bonus
LaunchEQ Toolkit
The LaunchEQ Toolkit gives you everything you need to build the system that warms buyers before you ever open your cart — and supports them all year long.
Inside, you get:
- Buyer psychology prompts so you know how your buyer decides
- The content system that turns strangers into warm, ready-to-buy followers
- A 12-month profit plan that blends launches, rest, batching, and nurture
- The evergreen nurture engine: lead magnet criteria, newsletter structure, pre-sell pathway
- Your live launch map: runway, belief-shifting content, email arcs, conversion steps
- Lead magnet selector + simple setup
- Email marketing hub template for all your nurture and launch emails
premium digital product toolkit
bonus
LaunchEQ
Turn your signature offer into a digital product you can sell multiple ways
- Offer refinement prompts so your PDP is clear, concise, and high-value
- Pricing guide that shows you how to price for profit, not panic
- PDP structure and outline templates so you know exactly what to create
- Framework builder template to turn your expertise into a teachable system
- Sales page template written for conversion
- PDP sales campaign: emails, angles, and buyer-psychology messaging
- Sales ideas for launch and evergreen, so you can sell in multiple ways
- PDP creation roadmap from idea to finished product
- Multiple-revenue-stream map so your PDP can sell in several formats
pdp
pre-order bonus
LaunchEQ
90 Days Inside the Coaching Circle
• A space to talk through your buyer psychology, positioning, and content angles before you post them.
• Feedback that helps you make clean decisions instead of building in isolation.
• A steady place to bring your questions as you refine your offer, map your sales system, and prepare for live launch season.
• Real-time clarity when you hit the parts of implementation that usually slow you down.For 90 days, you get a direct line of support that helps you move through the work without losing momentum. You get a place to validate your ideas, refine your messaging, and get grounded guidance as you build out your hybrid sales system.
kim mccarter
I teach sales differently because I learned sales differently.
I didn’t come up in the industry copying what everyone else was doing. I built launch systems inside real companies, tested strategies in real time, and watched the market shift from instant yeses to buyers who want depth, clarity, and alignment before they make a move.
I’ve spent the last ten years building and optimizing sales systems for entrepreneurs across multiple industries. I’ve been the Head Coach for a major evergreen company, supported over 1,000 entrepreneurs, and helped generate more than $30M in sales through the funnels, launches, and sales infrastructures I’ve built.
What I know for sure is this:
Most women aren’t struggling because they lack talent. They’re struggling because the way they’ve been taught to market and sell no longer matches how buyers think, decide, and invest.
That’s why I created LaunchEQ.
It’s the hybrid sales system I spent a decade mastering, built for the woman who wants clean strategy, warm buyers, and predictable revenue without sacrificing her lifestyle, values, or capacity.
Meet Your Coach, Founder & CEO of SELFmade Success System® Academy
