business coach
funnel strategist
marketing consultant
→ Revenue Model Strategist
I see what others are
missing.
I’ve spent more than a decade inside high-ticket businesses watching what happens after the marketing works, after the sale closes, and after the client says yes.
That’s why I tend to see the revenue problems other people miss.
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Revenue Model Strategist for founders and high-ticket online education businesses
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Founder of SELFmade Success System®
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14+ years leading teams, coaching clients, and building customer experiences
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Supported 2,000+ entrepreneurs and helped clients generate more than $30M in cumulative sales
Kim
McCarter
I believe your business should make money in a way that works for the woman running it and the people paying to be served by it.
There are places where the numbers don’t make sense.
Sales take more effort than they should. Your team is busy, yet you’re still the person connecting dots that should have been connected months ago.
You’ve probably tried fixing pieces of it.
A new funnel. Better marketing. Another sales strategy. More content. More support. Another person on the team.
And some of it worked.
It still didn’t answer the bigger question: Why does a business this established have to work this hard to make more money?
If you are reading this page,
I already know a about you.
few things
things
few
Here is what I know without ever meeting you
Your business has enough evidence to tell us what needs to happen next.
It’s sitting in who buys, who doesn’t, what clients use, where they disengage, what they renew, what they buy next, and which people never come back.
The problem is that most businesses look at those things separately.
Marketing has its numbers. Sales has its numbers. Client Success has its numbers. Delivery has its numbers.
I look at what happens when you put all of those numbers in the same room.
A time has been had... and every moment has been worth it.
My résumé explains what I know.
My life explains how I learned to see people, patterns, money, ambition, and success differently.
I’ve built. I’ve burned out. I’ve started over. I’ve made money. I’ve lost myself in work. I’ve rebuilt businesses and rebuilt myself.
Every version taught me something I use when I walk into someone else’s business today.
2012 · The beginning
I started building before there was a blueprint
I came into this industry before the playbook existed, before everyone was selling courses about courses, before "funnel" was a household word. I learned by building inside real businesses with real stakes, and I got very good at seeing what was working and what was not.
2014 · Entrepreneurship
I went all in on my own business
I founded what would become the SELFmade Success System®, built on the belief that sustainable revenue requires the right structure, not more hustle. And the right structure meant more than business mechanics — it meant understanding that a life and a business have to work together, or neither one does.
2016 · The Funnel Trap Queen
The Funnel Trap Queen was born
I became the person Black entrepreneurs called when they needed sales funnels that actually worked, because I did not just understand the mechanics, I knew how to bring the culture to it. Nobody else was doing that.
2018 · Growth and what came after
The business exploded, and then it didn't
Rapid growth came, and then the slowdown that followed taught me something no strategy book covers. The problem was not the plan, it was the energetic baseline I was running on, and recognizing that distinction changed everything about how I build.
2019 · The rebuild
I pulled apart the business and rebuilt it on purpose
I restructured everything into two clear tracks: done-for-you services and coaching (teaching launch strategies and evergreen sales systems). This was not a pivot, it was a decision to stop letting the business be whatever anyone needed it to be and start building something intentional.
2020 – 2023 · the best of both worlds
I landed my dream job
I served as head coach for a major coaching company, leading the clients and the results while continuing to build my own business at the same time. It was proof of concept for everything I teach — that the right systems make it possible to do both without doing either one badly.
now
In my realigned living era
Today I run two sides of the same business: done-for-you implementation for founders and CEOs inside $1M+ businesses, and coaching and strategy for high-ticket service providers who need to know exactly what is off and what to fix first. Revenue Reveal is where most people come in, and both sides come back to the same truth — the money problem is almost always about how the business is set up, not how hard you are working.
A time has been had... and every moment has been it.
My résumé explains what I know.
My life explains how I learned to see people, patterns, money, ambition, and success differently.
I’ve built. I’ve burned out. I’ve started over. I’ve made money. I’ve lost myself in work. I’ve rebuilt businesses and rebuilt myself.
Every version taught me something I use when I walk into someone else’s business today.
worth
Revenue problems rarely start
WHAT I’VE LEARNED FROM INSIDE THE BUSINESS
where you think they do.
After years inside high-ticket businesses, I’ve learned where to look when sales slow down, clients disengage, renewals become inconsistent, or growth starts requiring too much effort.
A fractured woman leaks into her business.
Sales blocks are wholeness blocks. Revenue gaps are identity gaps. The fix is almost never where you think it is, because it lives one layer underneath the layer you are looking at.
01
The soft life and the bag are not enemies
They just need the right structure connecting them. When your income requires your constant personal energy to sustain itself, that is not a business. That is a high-paying job dressed up like one. The goal is the structure that generates without you in the room.
02
Ready to invest buyers already know they have a problem
The best marketing does not agitate pain. It positions you as the person who clearly knows how to solve it. That distinction (between selling to emotion and selling to a solution-ready buyer) is the distinction that changes your entire content strategy.
03
Implementation beats advice every time
You do not need to be told what to do. You need the thing built. There is a profound difference between a strategist who hands you a deck and one who stays until it is live and working. I am the second kind.
04
Service in excellence is non-negotiable
How you deliver is as much a part of your brand as what you deliver. Client experience, responsiveness, follow-through — these are not soft skills, they are revenue drivers. The businesses that retain and refer are the ones that deliver well.
05
One hour a day, compounded, is enough
Sustainable revenue does not require a 60-hour week. It requires the right system running on consistent, focused effort. That is what I build — and it is what I live. The anti-hustle is not laziness.
06
Most strategists pick a lane. I pick the woman.
The strategy and the self get built at the same time, not sequentially, because the woman building the business is the same woman living the life.
There is no version of my work that respects one and abandons the other.
ways to work with me
Pick the door
that fits you.
There is no single way to start working with me. There is the right way for where you actually are.
start here • your front door
Revenue Reveal
$2,500
A DFY sales-driven restructure of messaging and offer stack designed to attract, position, and convert high-ticket clients. Built to remove hesitation and create a path that actually leads to a yes.
coaching
The Collective
A Done-With-You group coaching and implementation program for high-ticket service providers ready to rebuild their offer stack and reposition their business for the buyer they actually want.
done for you
DFY Services
High-converting sales system for Founders and CEOs who do not have time to learn the build. We build it. You launch it. It works. Limited engagements per quarter.
