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Positionedto bePaid

Kim in a red suit, chin resting on her hand

For the expert whose clients get results, and whose marketing gets whatever's left.

Get the app · $47

The sales content app that turns your expertise into 5 big ideas and 25 sales angles.

Your next clientis already inyour world.

They just haven't heard the message that makes them say yes.

Positioned To Be Paid is an interactive app. You tell it about your business and who you sell to. It walks you through the sales psychology behind content that sells, and you leave with 5 big ideas and 25 sales angles built around your expertise.

Marketing gets whatever's left

Client work comes first. It should. So the posting happens in spikes: when a project ends, when the calendar opens up, when the numbers say it's time.

You keep rewriting your about page

Something isn't landing and you can feel it. New words, a new angle, a different story. And the page still doesn't feel like it's calling in the right person.

The offers keep changing

Maybe if you offered more, the right client would find their way in. So the list grows, and the inquiry problem stays exactly the same.

Saves, not sales

The shares, the "this is exactly what I needed" comments. They keep coming. And the inquiries still aren't the right fit.

"I need to think about it"

You send the proposal. You follow up. You wait. Sometimes they come back. Most of the time they go quiet, until the next discovery call ends the same way.

How many times have you spent hours on emails, posts and content… and nobody pulled out their wallet?

I'm ready to be positioned to be paid →

The shift

It's not your offer. It's the playbook you've been handed.

The coaching industry built a powerful sales system: pain point content, identity-based messaging, long nurture sequences. And it works… for coaches.

Your business isn't built like that. The people who hire you aren't in discovery mode. They already know they have a problem. They've already tried to fix it. Right now they're looking for the right person to hire.

Use the coaching playbook on that buyer and you attract people who are still deciding, not people who are ready. That mismatch is why the right clients feel impossible to find. They're not impossible. They just haven't heard a message that meets them where they are.

Kim in a black suit standing with an open laptop against a sunlit wall

The shift ✸ the shift ✸ The shift ✸ the shift ✸ The shift ✸ the shift ✸

The before and after is pretty hard to ignore

  • →You post once and get a DM from someone who's been watching for months, finally ready to move, because your message finally spoke to where they are.
  • →Discovery calls stop feeling like convincing sessions and start feeling like confirmations, because they decided before they got on the phone.
  • →You do your best work for clients without discounting, convincing or chasing.
  • →You're signing more clients into your highest levels of service.

Positionedto be Paid

If they're dragging their feet to work with you, something you're saying is turning them away. Positioned To Be Paid shows you exactly what to say instead.

Get the app →

A quick look inside the app

What's in it for you?

glad you asked.

01

Say what you do in one breath

You've explained your work a hundred different ways. On the discovery call, at the cookout, in the bio you keep rewriting. You'll walk away knowing exactly how to say it, so the right person hears it once and says, "That's what I need."

No more rewriting the bio

Words your clients already use

Easier for people to refer you

02

Content that's ready when life is full

Client work is going to win. So is the college tour, the trip that's already booked and everything else on the calendar. You'll have weeks of ideas sitting there, ready, so you stop disappearing every time things get busy.

Weeks of ideas, not days

No more staring at a blank page

Stay visible without living online

03

Buyers who show up already decided

The right people have been watching for a while. They know they have the problem, and they're tired of trying to fix it themselves. When your content speaks to where they are right now, the DM stops saying "Can you tell me more?" and starts saying "How do I work with you?"

Fewer "let me think about it" calls

Inquiries from people ready to move

No convincing, no chasing

04

Get paid for what you know

You've spent years getting people results. Now your message finally sounds like it. You stop discounting to close the deal and start signing clients into the work you actually want to be doing.

Charge what the work is worth

Sign clients into your higher-level work

More time back for your life

Exactly what you need to do.

Kim isn't going to tell you what you want to hear but she will tell you exactly what you need to do, you just have to follow the plan.

Cici G.

1 / 3

$47 · Instant access · Self-guided

Positioned
to be Paid

  • A 15-minute interview that pulls your message out of your head, so you never start from a blank page
  • Your answers, turned into a personalized content plan, so you always know what to post next, even on the weeks client work wins
  • 25 custom sales angles built from your business, your audience and your offers, so every post speaks to the people ready to hire you
  • Content examples that show you exactly how it should sound, so you can post with confidence or hand it off
Get Positioned To Be Paid · $47

In their words

They finally knew what to say

Nia J.

"Kim McCarter has helped me in so many different ways. She has allowed me to learn different things so I can pour into my community and my clients wholeheartedly with more specificity, clarity, and understanding. I signed my first five-figure client while working with her."

Nia J.

Jhéanell A.

"Before I met her, my passion for astrology was there, but I struggled to find a way to share it effectively without feeling drained and in a way that is profitable. With her guidance, I discovered how to structure my talents into an engaging and lucrative venture."

Jhéanell A.

Tiffany G.

"Kim is an expert in helping Black women coaches simplify their sales, showcase their value, and demand high ticket clients with ease. Her service delivery is authentic and relatable, and her methods work!"

Tiffany G.

Kim S.

"I also have more clarity than ever about our offer suite. My work is heart work and now I'm able to share my heart with others in a way that feels authentic and good for me and them."

Kim S.

Maya

"Learning the sales psychology of selling with integrity, knowing that you are offering value, knowing when to sell, knowing what to say when you are selling has been such a game changer. Kim, I cannot thank you enough."

Maya

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Kim at her desk in a black blazer

Hi, I'm Kim. I'll show you what to say so the right buyer says yes.

Most experts create content that skips the sales psychology behind "yes, this is exactly what I'm looking for."

I've been building sales systems inside other people's businesses since 2012. In Positioned To Be Paid, I'm handing you the same word patterns I use with clients, so buyers are sold on working with you before they ever show up to a discovery call.

It took me years to figure out I'd been using the wrong playbook. Let this be your shortcut.

This is for you if

→ Clients get results with you, and you want your content to say so

→ You'd rather be serving clients than figuring out what to post

→ You have an audience, even if it's small or quiet right now

→ You're done working twice as hard for clients who don't match your level

This is not for you if

→ You're still figuring out what you sell or who it's for

→ You want someone to build it for you (that's the Sales & Strategy Intensive)

→ You're after a shortcut that takes no effort

→ You're set on the coaching playbook and not interested in changing

Release the chokehold the coaching playbook has on your business…

and position yourself to be paid.

Get the app · $47

A few things people ask

FAQs

Something not covered here? Email hello@kimmccarter.com.

Do I need a big audience?

No. This is about saying the right thing to the people already in your world: your quiet list, past clients, the people who follow you without hiring you.

How long does it take?

Work through it in one sitting or come back to it. Your work saves as you go.

What format is it?

An interactive app you log into from your phone or computer. It's self-paced, and you get access as soon as you buy.

Is support included?

No. Positioned To Be Paid is DIY. If you want me to build it with you, start with the Sales & Strategy Intensive.

I'm a coach. Will this work for me?

It can. It's built for the buyer who already knows they have a problem and needs the right person to solve it. If that's your client, this is your playbook.

Ready when you are

Your next client is already in your world.

Get positioned →